Hey! I’m Alissa Wang, a product designer based in the Bay Area.




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︎    Info
︎    Play

Hey! I’m Alissa Wang, a product designer based in the Bay Area.

Linkedin Featured Portfolio 







︎ A tool for professionals to show off their work. ︎









Challenge

Limiting format to showcase work.


Users often resort to other platforms like a personal
website or Github to display their visual, animated, and coded work.



Solution

Linkedin Featured Portfolio


A seamless and user-friendly experience for makers to upload and showcase their projects while enabling opportunities for engagement from their community.















Research & Synthesis

Understanding Our Target Users








︎︎︎

Includes just enough information on their profiles.

“I try to keep my profile minimal, if they’re curious enough they’ll click into my portfolio website.”


︎︎︎

Prioritizes personal branding and aesthetics.

"I really like to have a certain aesthetic and style showcased in my portfolio. The customizations set me apart."

︎︎︎

Looking to increase visibility.

“I intend to give a proof of the quality in my portfolio, and hope people will see and want to connect with me.”

︎︎︎

Social media as portfolio of work.

“Through Instagram, we’d see a photoshoot we really like and a lot of times the publication will tag the artist. Artists like that will have Instagram as their portfolio.”








Key Features

Generating lots of ideas, and prioritizing value + impact.









︎  Integration



Link and auto-populate assets from a personal website.


︎  Engagement



Invite teammates to comment on project collaboration experience.

Invite Linkedin community to provide feedback on the work.


︎  Personalzation



Personalize the color of the featured portfolio.




Usability Testing

Identifying usability issues & making informed revisions.









Final Design

Linkedin Featured Portfolio, a tool to show off your work.








︎  Integration



Connect existing portfolio website and auto-populate content.

Add project pages within a Featured Portfolio.




︎  Engagement



Add hashtags to optimize the portfolio in search results.






︎  Engagement



Add project collaborators.

Invite collaborators to comment on teamwork experience.






︎  Personalization



Customize appearance of portfolio pages by selecting from preset colors and gradients.






︎  Personalzation



View featured portfolio in Linkedin profile.




︎  Engagement



Receive comments and feedback from the Linkedin community.









Next Steps

Further Revisions


︎︎︎

Users wanted the option to remove images that were auto-populated when adding their portfolio and project pages.

︎︎︎

Users wanted the clarity of whether saving the portfolio would publish it to their feed or notify their network of their update.

︎︎︎

They would like the option to add a caption and publish it to the news feed for their connections to view.






︎︎︎
 © Alissa Wang 2024