Discord - Wumpus Beyond Stickers
Goal
Discord engaged Industry to define the design direction for their in-app sticker system. The challenge was to balance product functionality with Discord's playful brand personality, creating a premium feature that would drive value for Nitro subscribers.
Results
Shipped the Wumpus Beyond sticker pack in 2021, reaching 150M+ users. Delivered a repeatable design system that reduced production time for subsequent sticker releases and became the foundation for Discord's expanding sticker library.
Timeline
2 weeks
Role
Visual Exploration
Design Direction
Style Guidelines
Team
Alissa Wang
Experience Designer
Robb Hunter
Design Director
Exploration
Explored Wumpus's emotions, gestures, and proportions across sketches, 2D illustrations, and 3D renders to define a playful, expressive visual direction.
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Design Direction
Developed a comprehensive style guide including a color palette optimized for light and dark mode, and vector illustration standards defining line weights, expressions, and proportions for consistent sticker production.
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Motion Style
Developed animation studies to define motion style: establishing timing, easing, and transitions to guide consistent execution.
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Wumpus Beyond
Seeing Wumpus Beyond in the wild is still fun many years later. It's a small thing, but knowing it helps people express themselves in their everyday conversations is pretty rewarding.
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